![]() The third and most recent release is the Mirrors advertisement, with Rose Murphy’s Peek-a-boo playing in the background. The song featured was a cover of Louis Armstrong’s When You’re Smiling. It then asks “When did you stop thinking you’re beautiful?” in text then cuts to clips of young girls, toddlers and preschoolers, who beamed at the camera and acted as natural as ever. It began by showing a diverse group of teenage girls and older women who refused to have their pictures taken and aggressively shunning the camera away. Camera Shy was released last year, 2013, and it showed a series of women avoiding the “camera” they were being shot with. Accompanying text was placed in the video, which said how the girls hated parts of their physical selves and how with the Dove Self-Esteem Project, we can help girls around the world overcome these insecurities. ![]() ![]() Little Girls was released in 2006, depicting young girls looking unhappily at the camera, accompanied by the Cyndi Lauper ballad “True Colors”. I decided to focus on the following commercials: Little Girls, Camera Shy, and Mirrors. Their commercials adhere to the goal and to the foundation of the project, and it has remained unchanged even after a decade. Kudos to the advertising and marketing teams of Dove because they have delivered streamlined and on-point commercials and continue to do so today. In 2004, Dove created the Self-Esteem Project which was done to “help the next generation of women grow up feeling happy and confident about the way they look”. ![]() Dove initially sold female-oriented products before eventually branching out to the male market with their own line of products in later years. Dove is one of the world’s leading beauty brands under the Unilever Company. ![]()
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